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values and agendas is just as important as find-
ings a different experience along the hiking trails.
Future management should seek to further define
and refine the variety of hiking opportunities to
allow hikers to find trails that fit with their prefer-
ences and abilities.
Mountain tourism thus, should be promoted to
the appropriate target segment. This focus could
prevent excessive promotional costs, scattered
media marketing, and off-target messages that
result from targeting an overly broad market. These
findings provide some interesting insights into the
indicators and specific motivations of hikers in the
context of the G7 mountains. These insights will
help clarify some specific actions that mountain
tourism organisers should undertake to improve
hikers' satisfaction of specific hiking motivations
highlighted by them for future visitations.
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ACKNOWLEDGMENT
This study was made possible by the continu-
ous support from Universiti Teknologi MARA,
UiTM—Grant
No:
600-RMI/DANA
5/3/
RIF(234/2012).
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