International tourists revisit intention: Has it prevalence in United Arab Emirates? - Theory and Practice in Hospitality and Tourism Research - page 210

it is incumbent upon the policy-makers to develop
a loyalty programme so that both tourist commit-
ment and satisfaction are enhanced to ensure that
their revisit intention are more significant. The
major interest of the stakeholders is to improve
the tourism images as a marketing tool to bring
more and more visitors to UAE and to inculcate or
implant their revisit intention.

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Figure 1. Conceptual framework.

4 CONCEPTUAL FRAMEWORK /MODEL

Based on the literatures and the issue pertaining
to the United Arab Emirates tourism perspectives,
the conceptual framework is proposed in Figure 1.
This conceptual study framework which is also
referred to hypotheses diagrammed depicts the
role of total tourist experience in creating country
image, destination image, hotel image and the con-
sequences it has on tourist responses and his or her
intention to revisit. The total tourist experience is
operationalized by: 1) promotion, 2) price, 3) core
products, 4) facilities and 5) frontline employ-
ees whereas the underlying dimensions of tourist
responses are: 1) tourist satisfaction, 2) tourist
commitment and 4) revisit intention.

5 CONCLUSION

As the study is still under investigation, significant
academic contributions to the existing body of
knowledge will be accomplished by way of testing
the hypotheses and confirming whether they are
supported or rejected and relating the findings to
empirical evidence drawn from the literature. From
the practical perspective, the Department of Tour-
ism and Commerce Marketing (DTMC) of UAE
and its representative offices and travel agencies
may take heed to the findings. For instance, by
adopting human resource strategies the frontline
employees are productive and motivated enough
to help the tourism industry to create its tourism
images. Its aggressive promotion should be able to
induce positive image among potential visitors by
providing adequate information on UAE as a tour-
ist destination which is a prerequisite to destina-
tion selection and visitation.
As tourist satisfaction is found to be insufficient
to bring about loyalty and revisit intention, then