Travel Reference
In-Depth Information
in United Arab Emirates?
J.M. Abdul-Rahim
Fujairah Tourism and Antiquities Authority, Fujairah, UAE
M.S.M. Zahari, S.A. Talib & M.Z. Suhaimi
Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Shah Alam, Malaysia
ABSTRACT: The connection between past travel experience and tourists revisits behavioral intentions
has not been widely explored but the existing studies suggest a close relationship between them. Tourism-
related products of a country can equally be construed to have effects on the attitudes of the tourists at the
end of their actual visitation and satisfaction of a tourist with his or her travel experiences contribute to a
loyalty to a particular destination. It has also been widely acknowledged that the destination image affects
tourists' subjective perception, consequent behavior and destination choice. This paper is reviewing the
constructs and dimensions which associated with international tourists revisit intention using United
Arab Emirates as contextual study setting and proposed the conceptual study framework.
Keywords
:
Tourist, revisit intention, United Arab Emirates, food, tourism core products, destination
image
1 INTRODUCTION
influence on revisiting behavioral intentions (Sön-
mez & Graefe, 1998). Tourism-related products of
a country can equally be construed to have effects
on the attitudes of the tourists at the end of their
actual visitation and satisfaction of a tourist with
his or her travel experiences contribute to a loy-
alty to a particular destination (Bramwell, 1998;
Pritchard & Howard, 1997). (Oppermann, 2000)
noted that tourist loyalty towards a destination is
reciprocated by their intention to revisit the desti-
nation apart from willingness to recommend it to
others.
This paper is reviewing the constructs and
dimensions which associated with the international
tourist revisit intention using United Arab Emir-
ates as contextual study setting and proposed the
study conceptual framework.
Consumer behavioral studies revealed that past
experiences influence the satisfaction (Licata, Mills
& Suran, 2001; Mittal, Kumar & Tsiros, 1999). The
link between past experiences, customer satisfac-
tion and company success has historically been a
matter of faith and numerous satisfaction studies
has also supported the case (Hill & Alexander,
2000). Customer experiences and satisfaction has
always been considered an essential business goal
because it was assumed that satisfied customers
would buy more. However, many companies have
started to notice a high customer defection despite
high satisfaction ratings (Oliver, 1999; Taylor,
1998). This phenomenon has prompted a number
of scholars (Jones & Sasser, 1995; Oliver, 1999) to
criticize the mere satisfaction studies and call for
a paradigm shift to the quest of repurchase as a
strategic business goal. As a result, customer expe-
riences and satisfaction measurement have recently
been displaced by the concept of customer loyalty;
primarily because loyalty is seen as a better predic-
tor of repurchase behavior.
In tourism perspectives, previous experience is
found to have given significant impact on future
tourists' visitation behavior (Oppermann, 2000)
and an actual visitation which is construed as a
past travel experience to be a primary source of
2 LITERATURE REVIEW
2.1
Tourist total experience and revisit intention
The connection between past travel experience
and future travel behaviour has not been explored
widely but the existing studies suggest a close
relationship between them (Dolnicar & Huybers,
2010; Hosany & Witham, 2010; Oppermann, 2000;
Sönmez & Graefe, 1998).
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