Travel Reference
In-Depth Information
of thought in the reputation measurement literature.
Corporate Reputation Review, 7 (2), 161-178.
Carrillat, F.A., Harris, E.G. & Lafferty, B.A. (2010). For-
tuitous brand image transfer: Fortuitous Brand Image
Transfer: Investigating the side effect of concurrent
sponsorships. Journal of Advertising, 39 (2), 109-124.
Chan, T. & Hudson, E. (2007). Ambush Marketing Legis-
lation Review. Melbourne: Frontier Economics Pty Ltd .
Comperior Research. (2006). Innovation in sponsorship.
In D. Smith (Ed.), Sponsorship works (3rd ed., Vol. 3,
pp. 1-38). London: Sport Business Group.
De Chernatony, L. (2001). A model for strategically
building brands. The Journal of Brand Management,
9 (1), 32-44.
Department of Foreign Affairs and Trade. (2010). About
Australia: People, cultures and lifestyles, from http://
www.dfat.gov.au/facts/people_culture.html
Dolphin, R.R. (2003). Sponsorship: perspectives on its
strategic role. Corporate Communications: An Interna-
tional Journal, 8 (3), 173-186.
Fallah, A. (2007). Skoda back in Australia Retrieved
April 23, 2011, from http://www.caradvice.com.
au/1826/skoda-back-in-australia/
Grau, S.L. & Folse, J.A.G. (2007). Cause-related market-
ing (CRM): The influence of donation proximity and
message-framing cues on the less-involved consumer.
Journal of Advertising, 36 (4), 19-33.
Harrison, K. (2010). How you can use leverage to
increase your sponsorship value. Century Consulting
Group Cutting Edge PR Retrieved September 7, 2010,
from http://www.cuttingedgepr.com/articles/increase-
sponsor-ship-value.asp
International Events Group. (2014). Sponsorship Spend-
ing Report: Where the Dollars Are Going and Trends
for 2014 Retrieved April 15, 2014, from http://www.
sponsorship.com/IEG/files/4a/4aa6a1aa-18a4-46b0-
942e-0d4a9cd74de9.pdf
James, D. (2005). Guilty through association: brand
association transfer to brand alliances. Journal of
Consumer Marketing, 22 (1), 14-24.
Johnston, M.A. (2010). The impact of sponsorship
announcements on shareholder wealth in Australia.
Asia Pacific Journal of Marketing and Logistics, 22 (2),
156-178.
Melewar, T. & Walker, C. (2003). Global corporate brand
building: Guidelines and case studies. The Journal of
Brand Management, 11 (2), 157-170.
Moore, P. (2008). Brand leverage through sponsorship:
leverage and the dark art. AdMedia Retrieved Sep-
tember 8, 2010, from http://www.allbusiness.com/mar-
keting-advertis-ing/marketing-techniques/11467185-1.
html
Muotka, D. & Mannberg, M. (2004). Sport sponsorship:
case study of Audi. (Unpublished Bachelor of Social
Science & Business Administration thesis), Lulea Uni-
versity of Technology, Lulea. Retrieved from http://
epubl.luth.se/1404-5508/2004/143/LTU-SHU-EX-
04143-SE.pdf
Olkkonen, R. (2001). Case study: The network approach
to international sport sponsorship arrangement. Jour-
nal of Business & Industrial Marketing, 16 (4), 309-329.
Pegg, S. & Patterson, I. (2010). Rethinking music festivals
as a staged event: gaining insights from understand-
ing visitor motivations and the experiences they seek.
Journal of Convention & Event Tourism, 11 , 85-99.
Pracejus, J.W. & Olsen, G.D. (2004). The role of brand/
cause fit in the effectiveness of cause-related market-
ing campaigns. Journal of Business Research, 57 (6),
635-640.
Quester, P.G. & Thompson, B. (2001). Advertising and
promotion leverage on arts sponsorship effectiveness.
Journal of Advertising Research, 41 (1), 33-47.
Reserve Bank of Australia. (2010). A collection of graphs
on the Australian Economy and Financial Markets.
Reserve Bank of Australia Retrieved August 31, 2010,
from http://www.rba.gov.au/chart-pack/graphical-
summary.pdf
Schultz, M. & Hatch, M.J. (2003). The cycles of corpo-
rate branding. California management review, 46 (1),
6-26.
Sirgy, M.J., Lee, D.-J., Johar, J. & Tidwell, J. (2008). Effect
of self-congruity with sponsorship on brand loyalty.
Journal of Business Research, 61 (10), 1091-1097.
Skildum-Reid, K. (2008). Last generation sponsorship
Retrieved September 7, 2010, from www.powerspon-
sorshipdownloads.com/powersponsorship/LastGen-
erationSponsorship.pdf
Škoda Auto. (2011). Common History. Škoda Auto a.s.
Retrieved April 23, 2011, from http://www.skoda-
auto.com/com/about/tradition/history/Pages/History.
aspx
Smith, G. (2004). Brand image transfer through spon-
sorship: A consumer learning perspective. Journal of
Marketing Management, 20 (3), 457-474.
Smolianov, P. & Shilbury, D. (2005). Examining Inte-
grated Advertising and Sponsorship in Corporate
Marketing Through Televised Sport. Sport Marketing
Quarterly, 14 (4), 239-250.
Stokes, R. (2010). Measuring and evaluating sponsorship
efforts. Event Sponsorship Management (EVNT7002).
Lecture Note . The University of Queensland. Brisbane.
Sylvestre, C. & Moutinho, L. (2008). Leveraging associa-
tions: The promotion of cultural sponsorships. Jour-
nal of Promotion Management, 14 (3), 281-303.
Tsiotsou, R. & Alexandris, K. (2009). Delineating the
outcomes of sponsorship: sponsor image, word of
mouth, and purchase intentions. International Journal
of Retail & Distribution Management, 37 (4), 358-369.
Uggla, H. (2006). The corporate brand association base:
a conceptual model for the creation of inclusive brand
architecture. European Journal of Marketing, 40 (7/8),
785-802.
Woodside, F. & Summers, J. (2008). Packaging exploita-
tion in fast moving consumer goods: consumer process-
ing of sponsorship messages. Paper presented at the
Proceedings of the 2008 Global Marketing Confer-
ence, Shanghai.
Woodside, F.M. & Summers, J. (2009). Consumer aware-
ness of sponsorship: A FMCG context. Paper presented
at the Proceedings of the 2009 Australian and New
Zealand Marketing Academy Conference (ANZMAC
2009), Melbourne, Australia.
Search WWH ::




Custom Search