Travel Reference
In-Depth Information
Magin, Algesheimer, Huber & Herrmann, 2003)
and functional congruity (Sirgy & Samli, 1985). In
destination image, Yusof, Musa and Putit (2013)
found that experiential value mediates the relation-
ship with self-congruity and behavioral intention.
The findings of this study provide several manage-
rial implications for actual self-congruity, ideal self-
congruity, and experiential value strategies in the
tourism industry. Firstly, apart from the emphasis
by many marketers on the actual self-congruity
and ideal self-congruity, experiential value initiative
cannot be undervalued. This suggests that actual
and ideal self-congruity and experiential value is
important in the tourists' experiences that were
translated into their behavioral intention. For this
reason, tourism operators have to provide the des-
tination environment that matches the actual as
well ideal image of the consumers. As shown in
the present study, more interesting features may be
an effective way to offer experiential value to the
tourists, which in turn enhances their behavioral
intention. Since the experiential value is obtained
from the exposure of the destination, the interest-
ing features of the destination with the intention
to uplift the tourists' experiential value has to con-
tinually be upgraded. Thus, the government should
consider investing in more interesting features of
the destination in order to attract tourists to come
to the country.
Govers, P. C. & Schoormans, J. P. (2005). Product person-
ality and its influence on consumer preference.
Journal
of Consumer Marketing, 22
(4), 189-197.
Graeff, T. R. (1996). Image congruence effects on prod-
uct evaluations: The role of self-monitoring and pub-
lic/private consumption.
Psychology & Marketing,
13
(5), 481-499.
Hair, J. F., Babin, B., Money, A. H. & Samouel, P. (2003).
Essential of business research methods
: John Wiley &
Sons.
Helgeson, J. G. & Supphellen, M. (2004). A conceptual and
measurement comparison of self-congruity and brand
personality-The impact of socially desirable responding.
International Journal of Market Research, 46
(2), 205-233.
Jamal, A. & Goode, M. M. (2001). Consumers and
brands: A study of the impact of self-image congru-
ence on brand preference and satisfaction.
Marketing
Intelligence & Planning, 19
(7), 482-492.
Kim, M. (2004).
The Role of Self-and Functional Congruity
on Online Retail Patronage Behavior.
(Unpublish Doc-
toral dissertation), University of Tennessee, Knoxville.
Litvin, S. W. & Kar, G. H. (2004). Individualism/collectiv-
ism as a moderating factor to the self-image congruity
concept.
Journal of Vacation Marketing, 10
(1), 23-32.
Magin, S., Algesheimer, R., Huber, F. & Herrmann, A.
(2003). The impact of brand personality and cus-
tomer satisfaction on customer's loyalty: theoretical
approach and findings of a causal analytical study
in the sector of internet service providers.
Electronic
Markets, 13
(4), 294-308.
Malhotra, N. K. (2004).
Marketing research: An applied
orientation
(4th ed.). New Jersey: Prentice Hall.
Mathwick, C., Malhotra, N. & Rigdon, E. (2001). Expe-
riential value: conceptualization, measurement and
application in the catalog and Internet shopping envi-
ronment .
Journal of retailing, 77
(1), 39-56.
Musa, R., Muhammad Kassim, R.-n. & Putit, L. (2012).
Disentangle the factorial structure of Ecotourism
Experiential Value (EEV) and its effects on Total Eco-
tourist Experience Quality (TEEQ) and Eco-tourist
Behavioural Intentions (EBI): An analysis of Taman
Negara National Park.
Universiti Teknologi MARA.
Phau, I., Shanka, T. & Dhayan, N. (2010). Destination
image and choice intention of university student trav-
ellers to Mauritius.
International Journal of Contem-
porary Hospitality Management, 22
(5), 758-764.
Sirgy, M. J., Johar, J., Samli, A. C. & Claiborne, C. (1991).
Self-congruity versus functional congruity: predictors
of consumer behavior.
Journal of the Academy of
Marketing Science, 19
(4), 363-375.
Sirgy, M. J. & Samli, A. C. (1985). A path analytic model
of store loyalty involving self-concept, store image,
geographic loyalty, and socioeconomic status.
Journal
of the Academy of Marketing Science, 13
(3), 265-291.
Sirgy, M. J. & Su, C. (2000). Destination image, self-
congruity, and travel behavior: Toward an integrative
model.
Journal of travel research, 38
(4), 340-352.
Stepchenkova, S. & Morrison, A. M. (2006). The destina-
tion image of Russia: From the online induced per-
spective.
Tourism management, 27
(5), 943-956.
Usakli, A. (2009).
The Relationship between destination
personality, self-congruity, and behavioral intentions.
(Unpublished Doctoral dissertation), University of
Nevada, Las Vegas.
REFERENCES
Ajzen, I. (1991). The theory of planned behavior.
Organ-
izational Behavior and Human Decision Processes,
50
(2), 179-211.
Anderson, J. C. & Gerbing, D. W. (1988). Structural
equation modeling in practice: A review and recom-
mended two-step approach.
Psychological bulletin,
103
(3), 411-423.
Bagozzi, R. P. & Yi, Y. (1988). On the evaluation of
structural equation models.
Journal of the Academy of
Marketing Science, 16
(1), 74-94.
Baron, S., Harris, K. & Harris, R. (2001). Retail Theater
The “Intended Effect” of the Performance.
Journal of
Service Research, 4
(2), 102-117.
Bollen, K. A. (1998).
Structural equation models
. New
York: Wiley.
Burton, S., Sheather, S. & Roberts, J. (2003). Reality or
perception? The effect of actual and perceived per-
formance on satisfaction and behavioral intention.
Journal of Service Research, 5
(4), 292-302.
Chang, C. (2001). TThe impact of personality differ-
ences on product evaluations.
Advances in consumer
research, 28
(1), 26-33.
Ericksen, M. K. (1997). Using self-congruity and ideal
congruity to predict purchase intention: a European
perspective.
Journal of Euromarketing, 6
(1), 41-56.
Fishbein, M. & Ajzen, I. (1975).
Belief, attitude, intention
and behavior: An introduction to theory and research
.
Addison-Wesley: Reading, MA.
Search WWH ::
Custom Search