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encouraged to share and contribute their experiences with whom they encoun-
tered. Through the internal method, mining the proximal social network intelli-
gences helps individuals to gather and obtain useful information via social
network structures. Proximal participants would propagate information voluntarily
via their own social networks voluntarily. Information diffusion for proximity
e-services is more efficient and supply rich reference information for improving
the decision quality.
For the direction of future research, some extend evaluation could be further
examined: such as the social utility of mining the proximal social intelligence, the
participation rate of users and the contribution quality analysis through various so-
cial network structures.
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