Information Technology Reference
In-Depth Information
“Well, it's
hard
,” designers tell me. It's hard to create a product or tech-
nology with the intention of cultural intervention, one that goes against the
tropes of popular culture. To those I reply, people have done these things.
I've described many of them in this topic. It's hard because it requires not
only entertaining people, but also changing their minds. It's hard because
there are few existing market niches for such work. Yes, it's hard. Virtue is
hard. Gaian citizenship is hard. So suck it up. Get to work.
We live today between anxiety, delight, and despair. Our lives are torn
up by what we see looming in the future of Gaia. We succumb to the temp-
tation to be always busy, to collaborate with our existing culture person-
ally and professionally. Alternatives are diffi cult to imagine. And yet, we all
know that we must not only imagine but
make
them. Moving forward with
hope is better than moving forward with despair or indifference; this is the
best working hypothesis.
Hope is an active verb.
