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case book ideas before they are very far along. But the website goes beyond just
presenting ideas. Authors can also request donations from other participants to
help fund their writing. This is a novel concept, and its success is uncertain, but
the idea is interesting. Crowdfunding is an expanding topic of interest in this dec-
ade, and several other similar companies are cited in this chapter.
With Authr, there is no charge to authors themselves. The authors who sign up
get a book proposal tool, a cover design tool for e-books, and a book project page
on the website where they can place text and information. Funds for Authr come
in from ads. Authr has a novel business plan, and it will be interesting to see if it
grows and expands, stays small, or fades away. In any case, crowdfunding is an
emerging topic that is only made possible by the internet and World Wide Web.
CloudVelocity
This decade is witnessing the growth of many cloud-service and cloud-support
companies. The fundamental idea of cloud computing is that remote servers, file
storage, and applications can provide services to end users without filling up their
disks or requiring installation of software packages.
For some companies such as Apple with its iCloud, data can be automatically
synchronized across multiple devices, including iPhones, iPads, and Apple com-
puters. Thus, a new addition to an address book shows up on every device. Anoth-
er cloud-service example is the Google office applications that provide word pro-
cessing and spreadsheets from the Google cloud. Of course, using the cloud de-
pends on fairly high-speed connections with high bandwidth.
CloudVelocity was formed in December 2010 in Santa Clara, California, by
Rajeev Chawla, Raman Chawla, Amand Iyengar, and Panagiotis Tsirigotas. The
original name was Denali Systems, so this is yet another software startup that has
gone through a name change.
The products from CloudVelocity are intended to allow Windows and Linux
applications to run on public clouds with little or no change. The products are still
in development and will come out later in 2013.
CloudVelocity is a private company that has already received more than $5 bil-
lion in venture funds. The principals of CloudVelocity all worked in other Silicon
Valley technology companies, including Sun.
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