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GoDaddy achieved a kind of social fame due to its somewhat risqué advertise-
ments. GoDaddy hired a number of attractive female models who became known
as “GoDaddy girls.” One of these is the famous racing driver Danica Patrick.
GoDaddy also garnered quite a bit of social commentary due to its fairly un-
conventional ads placed during various Super Bowls. For a company to be big
enough to advertise during a Super Bowl, it needs to be big indeed and profitable.
GoDaddy also sponsored a postseason college football bowl called the GoDaddy
Bowl.
Although the advertising strategy of GoDaddy may seem eccentric, the com-
pany has achieved a good reputation. It was cited among
Fortune Magazine
's list
of the 100 best companies to work for in 2012. It received a similar award for be-
ing among the best companies in Phoenix from the
Phoenix Business Journal
in
2011.
GoDaddy also makes a number of significant charitable contributions. Among
its supported charities are those aiding disabled children; avoiding domestic viol-
ence; and researching solutions for Parkinson's disease, homelessness, and breast
cancer. GoDaddy also contributes to Toys for Tots, the local Humane Society, and
the Phoenix Children's Hospital. GoDaddy makes many corporate contributions
and encourages employees to participate in charitable work as well.
Google
The history of Google is a classic entrepreneurial legend. Two graduate students
developed an interesting mathematical method for searching the web and parlayed
it into a multibillion-dollar corporation a few years later. Adding to Silicon Val-
ley's reputation as an incubator for startups, Google was incorporated by Larry
Page and Sergey Brin on September 4, 1998, within a friend's garage in Menlo
Park, California. Menlo Park is near the epicenter of Silicon Valley.
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