Database Reference
In-Depth Information
9.2.1 Salient Features
SAP E-Business Applications are a leading example of comprehensive and world-class prebuilt
applications that are scalable, configurable, integrable, readily customizable, and easily upgrad-
able. With SAP CRM applications, customers, field sales, service professionals, call center agents,
and channel partners can use a uniform customer management architecture that delivers a con-
sistent, integrated store of business-related information and a compelling interface that meets the
needs of all of these constituencies.
SAP eBusiness Applications have the following outstanding characteristics:
1.
Web-based architecture
: Enables geographically dispersed users to access comprehensive
functionality through their web browser with no software installed on the client.
2.
Rapid development and deployment
: Enables complete application versioning for mainte-
nance revisions and automated deployment strategies for rapid and continuous E-Business
site customization.
3.
Support for all channels
: Enables enterprises to coordinate and deploy sophisticated multi-
tiered distribution and support strategies across all channels simultaneously. SAP E-Business
delivers a suite of applications built on a singular set of objects and a common set of business
logic valid across multiple interaction channels. Thus, it provides support across the entire
spectrum of front office including Web-based sales, marketing, and service, field sales and
service, indirect sales, and traditional marketing, call centers, and customer service.
4.
Support for multiple platforms
: Enables users to select the platform of choice among Web
browser-based thin clients, connected clients, mobile clients, and handheld computer
clients.
5.
Comprehensive interfaces
: Enables transaction to process in real term and reliably across
systems by supporting functional, high-performance, and maintainable integration with
intra- and interenterprise applications including those of channel partners and third-party
service providers.
6.
Robust middle tier
: Enables flexible and scalable support for large numbers of concurrent
users, workflow and process automation, data visibility and security, data synchronization,
application integration, and other key server processes.
7.
Customizable yet automatically upgradable software
: Enables enterprises to customize the
E-Business applications to conform to their specific business practices, yet benefit from
the technological advances and functional enhancements of the corresponding software
upgrades.
8.
High performances, scalability, and availability of functionality
: Enables support of high-
volume transaction E-Business sites accessed by thousands to even millions of users on a
24 × 7 basis.
9.
Global support
: Enables satisfying the demanding multilingual, multiple currency, and
localization requirements of particular E-Business implementations.
9.2.2 E-Business Applications
SAP CRM Web Channel Enablement solution enables companies to increase their revenues and
market reach by extending their sales process to the Web. It also allows them to reduce their Total
Cost of Ownership (TCO) and cost of sales and support by providing customers with convenient
and personalized tools for buying products and requesting service online.
