Database Reference
In-Depth Information
using direct connection technologies like Electronic Data Interchange (EDI) to trade with each
other. B2B or related Partnership Relation Management (PRM) applications allow enterprises to
manage their business partner's ecosystem as a virtual extension of their sales, marketing, and ser-
vice organizations. Enterprises can maximize their partners' efficiency and productivity by ensuring
that their partners' incentives, resources, and objectives are fully aligned with those of the enter-
prise. We discuss channel enablement solution in the next section.
9.1.3.3 Business-to-Employee (B2E) Applications
These applications typically involve internal business processes that are moved to the Internet specifi-
cally for the benefit of employees that are remotely located. Enterprises face the problems of their
employees not being fully aligned with the organization's focus on customers. B2E or the related
Enterprise Relationship Management applications help organizations to rapidly communicate the
corporate policies and decisions to the entire workforce, mobilize employees to execute those deci-
sions, and monitor workforce performance in real time. As employees are able to perform their job
more effectively, organizations benefit from increased employee satisfaction and, hence, increased
customer satisfaction (as happier and better-informed employees provide better customer service).
The importance of referring to the original SAP ECC 6.x, SAP NetWeaverand SAP
CRM 200x documentation corresponding to the version of your installation cannot
be overemphasized. What we have presented in this chapter are the essential details
of the various components of SAP E-Business applications. However, this chapter is
not intended as a replacement for the colossal amount of instructive documentation, guide-
lines, checklists, templates, samples, questionnaires, and so forth provided and recom-
mended for use by SAP. Those are well-proven instruments, and for an actual project, it is
highly recommended that you procure the version of the documentation corresponding to
the version of your installation and use it in conjunction with the implementation project.
9.2 SAP CRM Web Channel enablement Solution
SAP E-Business is a comprehensive suite of Web-based products that allow enterprises to leverage
the Web as the basic communication channel to acquire new customers and enhance relationships
with the existing ones.
SAP E-Business includes the following components:
◾
SAP E-Marketing
◾
SAP E-Commerce
◾
SAP E-Service
◾
SAP Web Channel Analytics
SAP E-Business enables enterprises to accrue all the benefits entailed in the usage of packaged
applications, including profitability, lower software applications, maintenance costs, ongoing
enhancements, and technical support. SAP E-Business provides a comprehensive out-of-the-box
functionality, scalable Web-based product architecture, flexible application customization capabil-
ities, and a solution that is built on current and emerging Internet and Web computing standards.
