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increased profitability and customer satisfaction. SAP's flexible architecture and standard-based
integration tools, which facilitate rapid, seamless integration with the back office, make this
vision a reality.
SAP industry-specific solutions are the result of a collaborative effort with customers and
integration partners to address-specific business challenges using SAP's state-of-the-art informa-
tion technology. Each industry solution leverages SAP's unparalleled front-office functionality,
preconfigured to reflect industry-specific terminology, required functionality, and process flows.
In contrast to the generic point solutions offered by competitive software providers that require
extensive customization, SAP's industry-specific solutions deliver comprehensive out-of-the-box
functionality tailored to unique industry requirements.
1. Discrete industries
a. SAP for Aerospace and Defense
b. SAP for Automotive
c. SAP for Engineering, Construction, and Operation
d. SAP for Industrial Machinery and Components
e. SAP for High Tech
2. Process industries
a. SAP for Chemicals
b. SAP for Mill Products
c. SAP for Pharmaceuticals
d. SAP for Oil and Gas
e. SAP for mining
3. Financial services
a. SAP for Banking
b. SAP for Insurance
4. Consumer industries
a. SAP for Consumer Products
b. SAP for Retail
5. Service industries
a. SAP for Professional Services
b. SAP for Media
c. SAP for Service Providers
d. SAP for Telecommunications
e. SAP for Utilities
6. Public services
a. SAP for Health Care
b. SAP for Higher Education and Research
c. SAP for Public Sector
8.7 SAP CRM Mobile Applications
SAP CRM Mobile options allow field sales professionals and service technicians to access the latest
customer information. Sales professionals can check the sales pipeline and forecasts from airport,
hotel, or customer site. Field service professionals can view appointments and schedules, check
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