Database Reference
In-Depth Information
table 4.4
evaluative Comparison of CRM Systems
CRM System Characteristics
Weighting
Factor
SAP CRM
Rating
Score
Oracle
Siebel CRM
Rating Score
Salesforce
Rating
Score
Aptean
Rating
Score
technical
Comprehensive functionality
Ease of use
Extendibility, flexibility, and
configurability
Ability of customization and
modification
Open systems architecture
and interfaces
One-point data entry
Data synchronization
Centralized database
Interfacing of other devices,
bar codes, EDI, CTI, and so on
Integration with Legacy and
ERP, SCM, DW, and other
Third-party Products
Internationalization and Euro
compliance
Online documentation and
contextual help
Future upgrades and
enhancements
Skill transfer and training
programs
User group activity
Total score
operational
Controls and reliability
Ease of installation
Efficiency of operations
(
Continued
)
