Database Reference
In-Depth Information
Item
No.
Description
Available Conigured Upgraded Third
Party
Absent
(b) S
ales campaign management
1.
Does the CRM support the collection and analysis of standard and
segment-speciic information to assist in the selection and evaluation of
marketing, materials, and media selection and placement?
2.
Does the system help in identifying campaigns by matching the desired objectives
with the results of earlier campaigns?
3.
Does it assist in planning, monitoring, assessing, and analyzing the effectiveness of
a campaign?
4.
Does it provide facilities to deine the type of campaign plan, the eligibility rules,
campaign conditions, and the campaign components for both the customer and
the sales person or agent?
5.
Does it analyze competitive pricing options in support of the objectives of a
campaign plan by utilizing internal and external data?
6.
Does the system provide facilities for automatic selection of the channel to be used
(face to face, phone, IVR, fax, or the Internet)?
7.
Does the CRM provide for detection of customers ineligible for speciic campaigns
and discounts (depending on prior discounts being availed by the customer) and
determine alternative options?
8.
Does the CRM provide the ability to track total revenue from customers over
monthly, yearly, and customer lifetime periods, awards, and bonus point programs?
9.
Does the system have the facilities to identify
at-risk
customers through
early
warning
signs such as returns, customer service inquiries, and/or signiicant
decreases in purchasing?
