Marketing of Video Games - The Video Game Industry: Formation, Present State, and Future - page 60

Zackariasson, Peter, Walfi sz, Martin, and Wilson, Timothy L. (2006). “Manage-
ment of Creativity in Video Game Development: A Case Study”. Services Mar-
keting Quarterly 27 (4): 73-97.
Zackariasson, Peter and Wilson, Timothy L. (2009). “Basics in the Marketing of
Video Games—The Nature of the Of ering, Internal Marketing of Projects, and
a Product Manager's View of the Overall Process”. NFF conference. Turku,
Finland, 19-21- August.
. (2010). “Alternative Reality Games Explorations”. EURAM Conference .
Rome , Italy, 19-22 May.