Information Technology Reference
In-Depth Information
Kotler, P. (2000). Marketing Management: The Millennium Edition . Upper Saddle
River, NJ: Prentice Hall.
Lovelock, C. H. (1996). Services Marketing . 3rd ed. Upper Saddle River, NJ: Pren-
tice Hall.
McLuhan, M. (1964). Understanding Media: The Extensions of Man . 2nd ed.
New York: Signet Classics.
Porter, M. (1979). “How Competitive Forces Shape Strategy”. Harvard Business
Review 47:137-145.
Readman, J. and Grantham, A. (2006). “Shopping for Buyers of Product Develop-
ment Expertise: How Video Games Developers Stay Ahead”. European Man-
agement Journal 24 (4): 256-269.
Stephenson, N. (1992). Snow Crash . New York: Bantam Books.
Thurber, J. (1945). “The Secret Life of Walter Mitty”. In The Thurber Carnival ,
3rd ed, 47-51. New York: Harper and Brothers.
Verne, J. (1870). Twenty Thousand Leagues under the Sea . Downloaded from
Amazon.com on Kindle: 12/4/2011.
Verne, J. (1865). From the Earth to the Moon . Downloaded from Amazon.com o n
Kindle: 12/4/2011.
Winfi eld, N. (2011). “Virtual Products, Real Profi ts”. Wall Street Journal , Septem-
ber 9, A1 and A14.
Zackariasson, P. (2007). “World Builders: A Study on the Development of a Mas-
sively Multiplayer Online Role-Playing Game”. PhD dissertation, Umeå School
of Business, Umeå University, SE901 87 Umeå, Sweden.
Zackariasson, P., Styhre, A., and Wilson, T. L. (2006). “Phronesis and Creativ-
ity: Knowledge Work in Video Game Development”. Creativity and Innovation
Management 15 (4): 419-429.
Zackariasson, P., Wåhlin, N., and Wilson, T. L. (2010). “Virtual Identities and
Market Segmentation in Marketing in and through Massively Multiplayer
Online Games (MMOGs)”. Services Marketing Quarterly 31 (3): 275-295.
Zackariasson, P., Walfi sz, M., and Wilson, T. L. (2006). “Management of Creativ-
ity in Video Game Development: A Case Study”. Services Marketing Quarterly
27 (4): 73-97.
Zackariasson, P. and Wilson, T. L. (2004). “MMOGs—A 21 st Century Service”.
Presented at Other Players—A Conference on Multiplayer Issues, December
6-8, IT University of Copenhagen. http://game.itu.dk. (Downloaded December
4, 2004)
Search WWH ::




Custom Search