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Appendix 8.1
Empirical Data Sources on Nintendo's Innovation Strategy with the
Wii
Data source
Description
Time period
Iwata Ask, oral history
series.
Oral history of signifi cant
development projects
within Nintendo. Headed
by Nintendo president.
Incorporating key manag-
ers and personnel for each
project.
Conducted after each
development project is fi n-
ished, but before product
is released on the market.
Personal interview,
Minagawa (Nintendo
spokesperson).
Interview with Nintendo.
Conducted in November
2005.
Speeches and
presentations by
key managers.
Speeches and presenta-
tions by key managers
of Nintendo at dif erent
conferences (TGS, GDC,
E3. DICE, etc.).
2000-2010.
Quarterly fi nancial
report presentations
and Q&A with i
nvestors.
Presentation of strategy
and fi nancial development
at Nintendo. Critical ques-
tions from investor to top
management.
2006-2010.
President message at
Annual Report.
General strategy of com-
pany.
1990-2010.
Key manager interviews
for various media
sources.
Around one hundred
interviews for dif erent
media sources with key
managers of Nintendo.
Fifty-two interviews with
Iwata, twenty-four with
Yamauchi, etc.
1983-2010.
heard Super Mario 64 [one of Nintendo's most famous games] was like Dis-
ney characters realized in 3-D. In Japan, however, there are more 'nekura'-
people who enjoy games darker in nature, people who love spending time
alone, only playing games. These people are choosing rival platforms” (Daily
Yomiuri 1997, 12).
4.
The board of senior managing directors did initially consist of Satoru Iwata
(president), Atsushi Asada, Shigeru Miyamoto, Shinji Hatano, Genyo Takeda
and Yoshihiro Mori.
5.
At the end of 2004, Nintendo released their Nintendo DS handheld game,
which featured innovative interface design with a touchscreen in addition to
a regular screen. The handheld's market acceptance among a broad groups
of consumers was seen as support for the company's strategy to expand the
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