An Exploration of the Mobile Gaming Ecosystem from Developers’ Perspective - The Video Game Industry: Formation, Present State, and Future - page 77

of the so-called “native” platforms mentioned in the chapter or in a web
technology. It will happen in this mid-term because the web stack has not
achieved the level of performance that is possible with native code yet.
Mobile game portals and servers will come next. These mobile game por-
tals have promising advantages: independence across mobile platforms,
provision of a seamless cross-media usage and easier multiplayer gaming.
As a result, they could be engaging enough so as to jump over the “fi ll-
ing time” hurdle. Enjoying the best of both worlds—mobile and online
gaming—would require the supplementing of the gaming experience with
those specifi c features that make the mobile domain unique: personaliza-
tion, ubiquity and context awareness.
ACKNOWLEDGMENT
This work partially draws from a forthcoming Institute for Prospective
Technologies Studies (IPTS) report on assessing the future competitiveness
of the EU software video game industry (De Prato et al. 2010). It also draws
from the Mobile Media Project (CSO2009-07108) supported by the Span-
ish Ministry of Science and Innovation.
NOTES
1. See. http://www.fi ercemobilecontent.com/story/gartner-mobile-game-reve-
nues-top-5-6b-2010/2010-05-17 ( Accessed 19 Mar 2012)
2. See http://www.mobilesquared.co.uk/news/3079 (A ccessed 13 Jan 2011)
3. See http://www.fi ercemobilecontent.com/special-reports/fi ve-ipad-titles-
are-revolutionizing-mobile-gaming (Accessed 19 Mar 2012).
4. See http://blog.distimo.com/2010_04_distimo-report-ipad-and-iphone-
apple-app-store/ (A ccessed 19 Mar 2012).
5. See http://www.fi ercemobilecontent.com/special-reports/fi ve-ipad-titles-are-
revolutionizing-mobile-gaming ( Accessed 19 Mar 2012).
6. See http://www.pinchmedia.com/blog/paid-applications-on-the-app-store-
from-360idev/ ( Accessed 21 Nov 2010).
7. See http://www.telecomseurope.net/content/gaming-fi rms-target-mobile-
phones (Accessed 19 Mar 2012).
8. See http://androinica.com/2010/02/57-of-android-market-apps-are-free-
android-market-growing-faster/ ( Accessed 19 Mar 2012)
9. OMTP is a forum created in 2004 by mobile network operators to discuss
standards with manufacturers of mobile phones and other mobile devices.
10. Before the alliance with Microsoft from 2011. Ovi discontinued as of 2012
11. Including its failed attempt with its own device, Nexus One, and its latest
acquisition of Motorola's division for mobile devices.
12. The license is available at the Electronic Frontiers Foundation web page at:
http://www.ef .org/fi les/20100127_iphone_dev_agr.pdf ( Accessed 19 Mar
2012).
13. According to Nokia sources, these costs would be in the range of the €10,000
in 2010 for an average application.