Urban Consolidation and Logistics Pooling - Sustainable Urban Logistics: Concepts, Methods and Information Systems - page 197

Information sharing

Sharing Mana-
gement

Infrastructure sharing

Vehicle sharing

Transport optimization

Information
Technologies

Facility optimization

Document exchange

Communication systems

Tracking systems

Internal stakeholders

Organization

External stakeholders

Objectives and goals

Enterprise's
Deals

Deals

Risks

Freight transport

Enterprise's
Solutions

Logistics platforms

Services and life quality

Fig. 2 Summarized organizational model (Gonzalez-Feliu and Morana 2011 )

reverse supply chains of the written press, excluding the distribution of the free
press whose supply chains differ from those of the traditional written press. The
company's key information is summarized in Table 4 .
In 1994, because of the constant decline of the traditional press in France,
Presstalis started to envisage a set of strategies, with a ten-year horizon, to
modernize their company and increase the efficiency of its distribution system.
From this perspective, Presstalis invested in a new project for collaborative
transportation sharing based on a mixed group including logistics operators,
software developing companies, research centres and consultants, with a twofold
aim: (1) to optimize their 'land logistics' (press depots and warehouses) and (2) to
find new products to distribute in a transportation sharing perspective. The case
study presents the concerns of the R&D project up to the present day.