Information Technology Reference
In-Depth Information
protection of information network dissemination rights: the right of networks to
disseminate information by providing wired or wireless work to the public so that
members of the public can retrieve and work on it at the place and time of their choice
[1, Article 10, Clause 12].This right is explained explicitly by the State Council through
the enactment of the Regulation on Protection of the Right to Network Dissemination
of Information. In 2010, the copyright law of China was amended for the second time.
In March 2013, the third amendment of the copyright law begun and suggestions are
now being collected from experts and the public [2].
The digital copyright market in China is developing at an unprecedented speed and
scale. As for the network users in China, the number of network users has exceeded 564
million [3], and the number of users utilizing the Internet, mobile phone and handheld
devices to read ranks first in the world [4]. As for online creation, the number of
Internet writers having contracts with websites is more than one million [5]. What is
more, there is an online writer who has been declared as holding the Guinness world
record for having over 260 million readers and 100 months-worth of updates [3].
China's digital copyright market is maturing. To what extent government should
participate in that market is an important issue. The relationship between government
and market has been a much debated topic and it seems impossible to find a once and
for all solution to the problem [6]. According to modern market economics theory, the
combination of government intervention and market mechanism is the basic model of
economic operation [7].
1.2
What Can Cloud Computing Change
China's copyright market development has made considerable progress. However, due
to the lag in digital copyright legislation, imperfect industry mechanisms and other
reasons, digital copyright licensing still has some drawbacks. These drawbacks are
mainly caused by the delay in legislation [8], [9], lack of industry chain integration
[10], and information asymmetry, among others. The unclear division of rights and
obligations mainly attributed to the traditional copyright law cannot be extended to the
Internet, as Jaeger et al. argued [11].
In 2006, Google's CEO Eric Schmidt put forward the concept of cloud computing
for the first time at the Search Engine Strategies Conference. The main features of
cloud computing include: shared, interactive and group intelligence; showing huge,
high security and reliability; versatility; scalability; strong virtualization; low client
requirements; and low cost [12].
Cloud computing has shown significant advantages for both users and businesses
[13]. Users can use their own browser to backup the data they need to the cloud
anytime, anywhere so as to not only solve the problems of local storage capacity
insufficiency and data loss, but also restrict unauthorized sharing [14].
From the business management perspective, cloud computing provides a good
approach to manage mass virtualization resources [15]. Editors can share files,
information and applications wherever there is an Internet connection and can work on
the same files [16]. More importantly, multi-terminal work cooperation and
distribution can promote more coordination between the publishers, distributors and
customers [17].
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