Creative Waves - Collaborative Technologies and Applications for Interactive Information Design - page 48

Figure 2. The visual progression of one team's work process from the first Creative Waves project

staff from the University of Auckland's School
of Pharmacy who were interested in discussing
some sort of collaboration to progress teaching
and learning strategies for their undergraduate
pharmacists. Like many other disciplines outside
of the visual arts and design, pharmacy curricula
increasingly are able to include more and more
visual and digital materials available to students
and teachers.
Many of the more traditional scientific
diagrams and tables used in previous texts are
now being produced in highly graphic formats
including movie files and 3D animations. In ad-
dition, students have a vastly increased resource
of materials through the many avenues offered
by the web. It was a suggested collaboration that
seemed highly appropriate and an opportunity
for Omnium to try to improve the opportunities
for a completely 'new' discipline, in the same
way that it had been doing for the visual arts for
nearly a decade.
Around the same time, Omnium and Icograda
were already in discussions again for a follow-up
to the initial Creative Waves '05 project; one that
again could be offered to students and teachers
globally. Omnium's intentions with a subsequent

Creative Waves project was to include its new
direction of offering a project that had more of
a purpose and real brief; one that would align
itself with the aims to help less fortunate people
in remote parts of the world by connecting like-
minded creative folk who could offer their own
time to help such a cause.

Creative Waves '07: visualising
issues in Pharmacy [viP]

Following nearly twelve months of planning and
preparation, which included the design, program-
ming and introduction of a brand new version
(v4.0) of the Omnium® Software, the Creative
Waves '07 project, titled Visualising Issues in
Pharmacy [VIP], was ready to be launched. The
new VIP project ultimately aimed to produce a
series of visual campaigns to raise public aware-
ness of six health issues that were chronically
affecting small rural communities in Kenya, Af-
rica. Through a combination of over one hundred
pharmacy participants around the world, together
with a similar number from design disciplines, the
VIP project would attempt to produce campaigns
to cover issues relating to: