Information Technology Reference
In-Depth Information
In the trials described here, the users quickly
learned the visual cues indicating the presence of
digital content and services. However, this was not
too difficult because of the limited availability of
resources, and the limited variations in the visual
design used. Our experiences indicate that:
the screen to view the performances that were
relevant. Also, when the user expected delays in
downloading content, downloading non-relevant
content may have caused frustration. Third, our
experiences show that tag based Mobile Internet
access can provide novel opportunities for user
experience design through combining the digital
internet experience with the situated and embod-
ied experience evoked by physical surroundings,
social context and physical sensations. When the
user accesses internet content through the static
desktop environment, the digital internet experi-
ence is often more immersive than in the mobile
context, and almost alone responsible for creating
sensory stimulation contributing towards the user
experience. For a desktop user, the physical sur-
roundings and social context remain rather static
and therefore not highly stimulating. However,
in the mobile setting, the user can experience
the warmth of sunshine on her skin, the smell
of fresh bread or the pleasure of walking slowly
down a street or beside a river. Through location
and context aware service design, this experience
can be interwoven with the digital experience
evoked by internet use. With Mobile Internet,
the internet content and services are more often
consumed in the context, where the situated and
embodied sensory experiences strongly contribute
to the total user experience. The Mobile Internet
user experience can seamlessly integrate with
the sensory experience and interpretation of the
physical environment and social context, and thus
create opportunities for flow of experience where
digital and physical experiences intertwine and
support each other.
Research on psychology suggests that humans
are not particularly good at analyzing what actu-
ally caused an experience (Dutton & Aron, 1974).
Therefore, the Mobile Internet content consumed
with good company in pleasant surroundings can
evoke a more positive user experience, than the
same content consumed in a hurry and in bad
weather. We believe, that the successful combina-
tion of the interesting and stimulating environment
1. The visual design of the tag has an effect
on how users are able to recognize digital
affordances embedded in their environment,
2. the size of the tag has an effect on how users
are able to find digital affordances, and
3. placement of tags can have an effect on how
people locate themselves in a space.
In addition, one should keep in mind when
designing Mobile Internet services that in order
to avoid the confusions and irritations among the
users, NFC tags should always respond somehow
upon touch, and special-purpose visual design
should be used to mark tags that are not targeted
for all users.
Mobile Internet Content Design
Three specific issues were identified in designing
content accessed through tags. First, as tags are
always located in a specific place, they can be used
for implementing location specific Mobile Internet
application concepts. The users seemed to expect
that the tags would automatically use the location
data and give a direct access to location specific
content. Second, the users valued content that was
dynamically updated. The acceptance of outdated
information seemed to be very low. Continuously
updated information seemed to affect both the
perceived interest to revisit the content, and the
perceived ease of use. For example, static theatre
program displaying the theatre performances
for the duration of several months displayed the
earliest performances at the top of the screen.
This had an effect of perceived ease of use by
using valuable screen space for non-relevant
information, requiring the user to scroll down
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