Information Technology Reference
In-Depth Information
Curiosity
accessing mobile information, opportunistic ac-
cess, information-based decision-making, solitary
access, using the mobile Web as a individual social
companion while with others, using the mobile
Web for social facilitation, skimming along the
surface of Web information, using the mobile Web
as a complement to the stationary Web, importance
of the convenience factor, and usage shaped by
concerns with security. These observations (dis-
cussed below) help us understand how the mobile
Web has been adopted and provide insight into
how to design services that will better suit people's
needs and increase adoption.
Curiosity was satisfied through a range of different
Info Seeking behaviors that varied depending on
the scope of the topic of curiosity. “I really like
being able to, when I am interested in something
and I want to know more about it, just picking
up my phone and finding out immediately. I love
that.” (Participant 2, Part 1)
Diversion
Diversion was satisfied primarily through Status
Checking. It was typically exhibited by a habitual
use of the mobile Web to fill idle time. “It's boring
if I'm just sitting there. Everyone else is sleeping
or staring.” (Participant 7, Part 2)
Relationships between
Motivations and Behaviors
Common patterns of motivations and behaviors
exhibited themselves across all participants in both
Parts 1 and 2 of the study (see Figure 1). Social
avoidance was omitted from this figure because
it was rarely reported.
Social Connection
Social Connection was satisfied mainly through
Status Checking and Communication behaviors,
typically by sharing information with friends via
e-mail or social networking site posts, and some-
times in person as a means to enliven the group
experience. “Just to see if anyone has invited
me to anything …write to somebody…see what
other people are up to, how their lives are going.”
(Participant 5, Part 1)
Awareness
Awareness was the most frequent motivation,
usually satisfied with Status Checking behavior.
Participants used a “support aura” of informa-
tion—such as e-mail, news, and Facebook—to
maintain a sense of broader connection to the
facets of the world most important to their lives.
“…to figure out the local weather, as well as the
local news…checking my e-mail.” (Participant
12, Part 1)
Social Avoidance
While rarely reported explicitly, Social Avoidance
was exhibited by participants as an exclusionary
tactic for those riding public transit or in public
service facilities. “At my house there're always
parties going on and I definitely don't like having
my computer out when there're tons of people.
So, a lot of times I'll just sit on the couch and
totally ignore people—just go on my websites on
my phone.” (Participant 13, Part 2)
Time Management
Time Management was primarily satisfied by In-
the-Moment behaviors. Participants made remark-
ably efficient use of time to support the decisions
affecting daily actions. “Work on the cell phone is
much more…task driven. I'm going to my phone
for one purpose or a set of defined purposes—but
they are defined.” (Participant 12, Part 2)
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