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very few coupons were redeemed. Further
observations of users showed that people
seem to actively ignore the displays, and
interviews that they do so because they 'are
not interested in technology' or 'expect only
advertisements'.
Suggestion
: To obtain a
full picture of appropriation and integration
into everyday life, a combination of these
methods is highly useful.
6.
If possible, use multiple deployments.
Using
just a single deployment runs the risk of
mistaking problems with that specific de-
ployment for generalisable results and vice
versa.
Suggestion
: Wherever possible, the
combination of observations from multiple
deployments can significantly strengthen
observations. For example, the comparison
of attention towards iDisplays and MobiDiC
displays allowed us to find that in one case
people know what is shown on the displays,
while in the other case they ignore them
because they 'expect only advertisements'.
Bernard, H. R. (2005).
Research Methods in
Anthropology: Qualitative and Quantitative Ap-
proaches
. Walnut Creek: Rowman Altamira.
Brignull, H., & Rogers, Y. (2003). Enticing people
to interact with large public displays in public
spaces. In [IOS Press.].
Proceedings of INTER-
ACT
,
2003
, 17-24.
Carter, S., Mankoff, J., Klemmer, S. R., & Mat-
thews, T. (2008). Exiting the cleanroom: On
ecological validity and ubiquitous computing.
Human-Computer Interaction
,
23
(1), 47-99.
doi:10.1080/07370020701851086
Cheverst, K., & Dix, A. D. Fitton C. Graham, &
M. Rouncefield (2008). Situatedness of aware-
ness information: Impact on the design and usage
of awareness systems. In P. Markopoulos & B.
de Ruyter (Eds.),
Awareness Systems: Advances
in theory, methodology and design
. Chapter 17,
Springer.
Cheverst, K., Dix, A., Fitton, D., Friday, A., &
Rouncefield, M. (2003). Exploring the utility of
remote messaging and situated office door dis-
plays. In [Springer.].
Proceedings of MobileHCI
,
2003
, 336-341.
Applying these lessons, deployment based
research promises the uncovering of further in-
sights into the appropriation of public displays
and mobile devices. Interesting directions for
future research are the relationship and relative
importance of social embarrassment and interfer-
ence with co-present people, further investigations
of the specific reasons why people do and don't
see and use public displays, and how appropriate
feedback can be provided to reassure users of how
their personal representation appears in public.
Cheverst, K., Dix, A., Fitton, D., Kray, C.,
Rouncefield, M., & Sas, C. (2005). Explor-
ing Bluetooth based mobile phone interaction
with the Hermes Photo Display. In [Springer.].
Proceedings of MobileHCI
,
2005
, 47-54.
doi:10.1145/1085777.1085786
Crabtree, A., French, A., Greenhalgh, C., Benford,
S., Cheverst, K., & Fitton, D. (2006). Developing
Digital Records: Early Experiences of Record and
Replay.
Computer Supported Cooperative Work
,
15
(4), 281-319. doi:10.1007/s10606-006-9026-z
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Ballagas, R., Rohs, M., Sheridan, J. G., & Borch-
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Exploring the design, deploy-
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