Meaning What? - Game Invaders: The Theory and Understanding of Computer Games - page 137

Figure 10.2 Two signs for “ tree. ” (See color insert.)

Figure 10.3 A photograph of a tree. (See color insert.)

Signs—the signs of semiotics, that is—are a disarmingly simple way of asso-
ciating the world around us with what is going on in our minds. Of course, not
everybody has the same signifi ed for the signifi er “tree,” whatever form it might
take. You might have good or bad memories to do with trees: you might have fallen
out of one and hurt yourself, you might have climbed one to escape a from a giant