Information Technology Reference
In-Depth Information
Fig. 5.7
A trust rating
system for the job-hunting
system for IT-engineers will
work because IT-engineers
have motivation to evaluate
each other
5.7.4 Loyalty Program and UGC (User-Generated Content)
Sharing Service
UGC (user-generated content) sharing service for images, photographs, videos,
music, encyclopedia,vocaloid, etc. and its community has been developing. We
can list some famous UGC sharing services like Wikipedia, YouTube, Flickr, etc.
There is very high quality user-generated content. In most cases, such high quality
UGCs are the result of contributions from a very large number of people who
belong to the user community. An UGC community can be a issuer of a kind of
loyalty program. It is not a loyalty program for the value to purchase some goods,
but instead, for a value that demonstrates expectations and trust for the quality of
work which the user creates.
To issue the points of a loyalty program of the community is a meta-
communication, it means “We will trust you as a good creator of our community”.
And the user who gets the points would feel a sense of commitment and responsi-
bility that “I am a member of the creator community”.
5.8 How to Control the Phenomenon of Information Cascading
Everyone is influenced by the information that comes from the people around them.
Information cascading occurs when people observe the actions of others and then
make the same choices others have made. People tend to be influenced by informa-
tion which has no way of being confirmed directly. Because of the occurrence and
size of the phenomenon of information cascading, it is a complex system, and its
prediction and control is very difficult. In the construction of a stable social
infrastructure of trust based on the reputation of the people, this phenomenon of
information cascading is a problem in two ways.
1. A person can become an untrusted source of information based on the influence
of the people around that person.
2. The trust evaluation system becomes untrustworthy due to this phenomenon.
