Information Technology Reference
In-Depth Information
3.7 Conclusion
We have in this chapter discussed the diffusion process of information on scale-free
networks. Analytical methods for information diffusion suggest that PDE can solve
the diffusion phenomena approximately in Euclidean spaces, although the calculus
on networks or discrete spaces have been proposed. On the other hand, computa-
tional methods can be applied to investigate the process of information diffusion
using a large-scale simulation performed on personal desktop computers.
In the results of our simulation, we have observed that the process of information
diffusion obeys a certain property of growth curves, and that there may be several
quantum leaps which are caused by the hubs of social networks. Adding to that, we
have discovered the results of dissipative effect using two operations for the
network in our simulation. One is eliminating the main hub from the networks,
the other is reconstructing the network as stochastic networks with a constant
diffusion probability. The former operation can decrease the number of quantum
leaps in the process of information diffusion, whereas the latter operation can delay
the process dependent on the structure of stochastic networks. We can conclude that
the effect of eliminating the main hub from the network is similar to that of a
probabilistic diffusion process with the probability between p
¼
0.30 and
p
¼ 0.45.
Moreover, our conclusion suggests that we can obtain the results of information
diffusion and dissipative effect through further investigation into information
management and malware infection in information security.
References
Albert R, Barab ´ si A-L (2002) Statistical mechanics of complex networks. Rev Mod Phys 74
(1):47-97
Aral S, Brynjolfsson E, Alstyne MWV (2007) Productivity effects of information diffusion in
networks. MIT Center for Digital Business, Working Paper #234
Barab ´ si A-L, Albert R (1999) Emergence of scaling in random networks. Science 286:509-512
Cardanobile S (2010) Diffusion systems and heat equations on networks. Suedawestdeutscher
Verlag Fuer, Hochschulschrif
Dan Y (2011a) Modeling and simulation of diffusion phenomena on social networks. IEEE Proc
ICCMS 1:139-146
Dan Y (2011b) Mathematical analysis and simulation of information diffusion on networks.
SAINT 2011 Workshop: IT enabled Services (ITeS), pp 550-555
Dellarocas C (2003) The digitization of word of mouth: promise and challenges of online feedback
mechanisms. Manage Sci 49(10):1407-1424
Dorogovtsev SN, Mendes JFF, Samukhin AN (2000) Structure of growing networks with prefer-
ential linking. Phys Rev Lett 85:4633-4636
Huckfeldt R, Sprague J (1991) Discussant effect on vote choice: intimacy, structure and interde-
pendence. J Polit 53(1):122-158
Kullmann L, Kert´sz J (2001) Preferencial growth: exact solution of the time dependent
distributions. Phys Rev E, 63(051112)
Search WWH ::




Custom Search