Information Technology Reference
In-Depth Information
where n is the number of users in the social network. We can have the next state of
users as follows:
0
1
a 11
a 12
a 1 n
.
.
@
A :
. .
a 21
vA
¼ð
v 1 ;
v 2 ; ...;
v n Þ
(3.6)
.
.
.
. .
a n 1
...
...
a nn
Hence, we can obtain m -time steps later,
0
@
1
A
m
a 11
a 12
a 1 n
.
.
. .
a 21
vA m
¼ð
v 1 ;
v 2 ; ...;
v n Þ
(3.7)
.
.
.
. .
a n 1
...
...
a nn
as the result of the Markov chain model. We use the logical sum instead of the
algebraic sum in our simulation for the memory effect.
3.5 Analysis
3.5.1 Logistic Curves
Rogers ( 2003 ) has investigated a wide variety of diffusion phenomena. Figure 3.1
shows logistic curves
1
f a ð
t
Þ¼
(3.8)
e at
1
þ
introduced by Verhulst ( 1838 ) with different continuous parameter a
[0, 2]. When
f a ( t ) means the probability to reach a particular information at time t , the function
( 3.8 ) describes the percolation of the information.
In fact, f a ( t ) satisfies the ordinary differential equation
d
dt f a ð
t
Þ¼
af a ð
t
Þð
1
f a ð
t
ÞÞ:
(3.9)
This means the increase rate or slope of f a ( t ) is proportional both to f a ( t ) and
1
f a ( t ). It is clear that f a ( t ) becomes flat far from the origin, where f a ( t ) takes the
value near 0 or 1. It also should be remarked that f a ( t ) increases the most rapidly at
t
¼
0, where f a ( t ) takes the value of 1 / 2. We know the quadratic form x (1
x )
takes the value between 0 and 1 / 4.
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