Information Technology Reference
In-Depth Information
Table 11.4
Experience of online shops
Experience and devices
High school students University students
Using online shops mainly from PC
119 (34 %)
95 (61 %)
Using online shops mainly from mobile phone
30 (9 %)
8 (5 %)
Using online shops from both PC and mobile phone 24 (7 %)
17 (11 %)
No-experience
177 (51 %)
37 (24 %)
Table 11.5
Goods that students purchased
Goods
2
High school students
University students
w
ð
1
Þ
P-value
Books
77
78
39.13
0.000
CDs
69
48
7.20
0.007
DVDs
43
38
11.47
0.000
Clothes
52
48
16.91
0.000
Accessories
22
22
8.17
0.004
Bags
27
26
9.06
0.003
Shoes
24
34
23.43
0.000
Watches
12
15
8.07
0.005
Miscellaneous goods
46
24
0.42
0.518
Purses/wallets
14
11
2.09
0.148
Games
44
33
6.00
0.014
Foods/drinks
8
10
5.28
0.022
Cosmetics/perfumes
14
16
7.46
0.006
Sports goods
21
12
0.48
0.488
Musical instruments/scores
22
16
2.38
0.123
Others
18
5
0.96
0.327
Table 11.6
Goods that students expect to purchase
Goods
2
High school students
University students
w
ð
1
Þ
P-value
Books
107
70
9.37
0.002
CDs
99
46
0.05
0.815
DVDs
82
41
0.43
0.514
Clothes
100
63
6.64
0.01
Accessories
41
27
2.81
0.094
Bags
39
32
7.68
0.006
Shoes
47
33
4.70
0.03
Watches
12
12
4.27
0.039
Miscellaneous goods
75
32
0.07
0.789
Purses/wallets
28
15
0.34
0.561
Games
66
30
0.00
0.947
Foods/drinks
30
21
2.77
0.096
Cosmetics/perfumes
26
16
1.09
0.297
Sports goods
22
10
0.00
0.971
Musical instruments/scores
38
13
0.80
0.372
Others
11
0
5.04
0.025
