Information Technology Reference
In-Depth Information
10.3.2.3 Results of the Participants' Comment
In this section, we summarize the advantages and disadvantages of the two systems,
as derived from analysis of the participants' comments after completing the tasks.
Table
10.9
shows the results for the mPay application whilst Table
10.10
shows that
for the K-mobile banking PLUS application.
10.4 Conclusion
In this research, we studied the user interface design factor on internet banking
websites and mobile payment applications in Thailand. For the study of internet
banking websites, the application efficiency, satisfaction, functionality, ease of use,
learnability and design aesthetics were all significant influences on the intention to
use, whilst the reliability and security had no effect. For mobile banking applications,
the service quality and design aesthetics affected the trust in the application, whilst
the trust, service quality, usefulness, ease of use and design aesthetics all significantly
affected the intention to use the application. In contrast, the security had no signifi-
cant effect on the trust and the service quality had no effect on the intention to use.
Due to the ease of use and learnability of the applications, prior experience of touch
screen mobile phones had no effect on the ease of use and intention to use.
There are many more interesting factors that can be explored in future work,
such as the literacy and loyalty factors. This research would be beneficial for any
providers.
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