Information Technology Reference
In-Depth Information
Table 10.4 Demographic data of the respondents (N
100 each)
¼
Category
K-mobile banking PLUS (%)
mPay (%)
Gender
Male
39
39
Female
61
61
Age
18-22
84
96
21-35
7
4
35
9
0
Flood victims in Thailand
Yes
29
34
No
71
66
Experience in a touch screen mobile phone
Used
87
83
Never
13
17
Experience in mobile payment
Used
20
18
Never used
80
82
a
b
c
Log in
Main Menu
Payment
Fig. 10.4 Captured screens of K-mobile banking PLUS on iPhone
Fig. 10.6 and were all found to be significant (p
0.01), and so hypotheses H1, H3,
H4 and H5 are supported. In addition, the beta-coefficients for functionality and
satisfaction were also significant, but at the p
<
0.05 level, supporting hypotheses
H2 and H7. In contrast, that for the reliability factor (
<
0.006; p
0.05) and
b ¼
>
security (
0.05) were not significant and so hypotheses H6 and H8
are rejected (and these are not shown in Fig. 10.6 accordingly).
0.014; p
b ¼
>
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