Information Technology Reference
In-Depth Information
Fig. 10.3
Example of captured screen shots of the internet banking websites for (
a
) Kasikorn bank
and (
b
) Siam commercial bank
10.3 Experimental Result
10.3.1
Internet Banking
Figure
10.6
shows the results of the multiple regression analysis of the results for
the participant's intention to use the internet banking website. The beta-coefficients
for the efficiency, ease of use, learnability and design aesthetics are shown in
