Information Technology Reference
In-Depth Information
Table 10.1
List of the top
five banks (for the sampled
university students)
Rank
Bank
1
Siam commercial bank
2
Krungthai bank
3
Kasikorn bank
4
Bangkok bank
5
Bank of Ayudthaya
Table 10.2
List of the top
five tasks (for the sampled
university students)
Rank
Menu
1
Balance checking
2
Money transferring
3
Fee payment
4
Profile editing
5
Credit card payment
Kaikkonen et al.
2005
). The tasks were then selected from the previously evaluated
top five tasks (Table
10.2
) except that for security reasons the credit card payment
was not tested and therefore only the top four tasks were considered. The demo-
graphic data shows that all of the participants spend at least some time on the internet
every day, with over one third spending 5-9 h per day on the internet (Table
10.3
).
For each participant, they first selected one of the top five banks (from
Table
10.1
). Next, they had to select one of the top four tasks (Table
10.2
excluding
the credit card payment) and try to complete it. Then, they completed the question-
naire. Examples of a captured screen of two internet banking websites are shown
in Fig.
10.3
.
10.2.2 Data Collection for Mobile Payment Applications
In this section, 200 randomly selected university students were split into two groups
(100 participants in each). They were asked to perform one of the two tasks on the
K-Mobile Banking PLUS application (
http://www.kasikornbank.com
) and one of
the three tasks on the mPay application (
http://www.mpay.co.th/
). The common
task between the K-Mobile Banking PLUS and the mPay applications was transfer-
ring money to another phone that uses the same payment service. However, the
mPay application has two different tasks for transferring money; transferring
money to a bank account or to mCASH (a money account from the service provider
where that money is transferred from the user's bank account). The other task to be
performed on the mPay application was a mobile top up, whilst the other task for the
K-Mobile Banking PLUS system was payment of a bill. On completion of the tasks
the participants were asked to fill out a new questionnaire appraising their views on
the applications and their use.
The demographic data for both groups of 100 participants are shown in
Table
10.4
with respect to the application the group they were in used. For both
