Information Technology Reference
In-Depth Information
Design Aesthetic
Functionality
H1
H2
Ease of use
H3
H4
Efficiency
Intention to use
H
Learnability
H
H
Reliability
H
Satisfaction
Security
Fig. 10.1
The proposed hypotheses (H) model for the internet banking websites
aesthetic, trust and usefulness) were likewise evaluated. Both researches focused on
university students as the participants.
10.2 Methodology
Each hypothesis (H) is based on the tenant that the given variable has a direct
independent effect on the participant's intention to use the application. That is the
design aesthetics (H1), functionality (H2), ease of use (H3), efficiency (H4),
learnability (H5), reliability (H6), satisfaction (H7) and the security (H8) each
have an effect on the participant's intention to use the application.
For the mobile payment applications, the hypotheses model is shown in
Fig.
10.2
, where in the same way as above each hypothesis (H) is based on the
tenant that the given variable has a direct independent effect on the participants
intention to use the application. That is the security (H1), service quality (H2) and
design aesthetics (H3) each have an effect upon the user's trust of the application. In
addition, the service quality (H4), trust (H5), design aesthetics (H6), usefulness
(H7) and the ease of use (H8) each have an effect on the participant's intention to
use the application.
