Introduction - Understanding GPS: Principles and Applications - page 19

Chapter 12 is dedicated to GNSS markets and applications. As mentioned ear-
lier, GPS has been widely accepted in all sectors of transportation, and it is expected
that GALILEO will be as well. While predicted values (euros/dollars) of the market
for GNSS products and services vary with the prognosticator, it is certain that this
market will be large. As other satellite systems come to fruition, this market will
surely grow. This chapter starts with reviews of numerous market projections and
continues with the process by which a company would target a specific market seg-
ment. Differences between the civil and military markets are discussed. It is of prime
importance to understand these differences when targeting a specific segment of the
military market. The influence of U.S. government and EU policy on the GNSS mar-
ket is examined. Civil, government, and military applications are presented. The
chapter closes with a discussion on financial projections for the GNSS industry.

References

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[4] NAVSTAR GPS Joint Program Office, GPS NAVSTAR User's Overview , YEE-82-009D,

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[18] http://www.geocaching.com.