Conceiving and Reasoning Visualization Design Options - Data Visualization: A Successful Design Process - page 73

Conceiving and Reasoning
Visualization Design Options
So far the focus of our attention has been on the uncelebrated but vital preparatory
and scoping stages of the data visualization methodology. We have established
the purpose of our design and the key factors surrounding the project have been
identified and weighed-up. We have also acquired and prepared our data and begun
exploring it to identify the key data stories and analytical slices around which we
may form our editorial focus.
These contextualizing activities are often neglected because they are understandably
deemed not as fun as the design stage. Yet, they will save you time and pain,
helping your work to proceed more efficiently by avoiding blind alleys and
creative misjudgments.
In this chapter, we will be taking a forensic look at the many design choices involved
in the process of establishing an effective visualization solution. We will tackle these
choices by working through the anatomy of a visualization design, separating our
thoughts into the complementary dimensions of the representation and presentation
of data.
For rookie and experienced designers alike, the framework of design considerations
outlined here should help you successfully navigate through the creative challenges
and opportunities you are facing.