Graphics Reference
In-Depth Information
In these cases, there is no value placed on attempting to draw attention to the
visualization, or trying to encourage somebody to read or interact with a graphic
by employing aesthetic novelty. Furthermore, it's not about trying to inject any
emotional or metaphorical connection with the data stories presented.
The purity and impact of its function—the satisfaction that comes from an efficient
intake of understanding—fulfils the aesthetics of the charting methods deployed.
Therein lies the elegance of pragmatic work.
Emotive and abstract
The following is a quotation from Chris Jordan, TED2008 ( http://www.ted.com/
talks/chris_jordan_pictures_some_shocking_stats.html )
"I have a fear that we aren't feeling enough, we aren't able to digest these
huge numbers."
At the other end of the spectrum are visualizations where the tonal intent is much
more emotive and/or abstract in form.
Sometimes you just want to and need to move beyond bars, straight lines, and right
angles and more towards curves, circles, and other bendy things. As we will see in
Chapter 4 , Preparing and Familiarizing with Data , there are consequences to this choice,
in respect of the known reduction in the accuracy of value perception this will cause.
That is a sacrifice you as the designer need to juggle and justify.
Abstract visualization, in terms of its tone, is more about creating an aesthetic that
portrays a general story or sense of pattern. You might not be able to pick out every
data point or category, but there is enough visual information to give you a feel for
the physicality of the data.
 
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