Increasing Demand for Pasture-Based Dairy: What Attributes and Images Do Consumers Want? - Re-Thinking Organic Food and Farming in a Changing World - page 135

The results of this study are limited to the participants in our study and are
not generalizable to other populations. However, given the geographic scope of
the studies and efforts to recruit from two types of stores, the results increase our
understanding of the breadth of attitudes and beliefs held by likely consumers of
these products.
Future directions of work include efforts to create and administer a survey based
on the emergent themes of this study, to better understand frequency and interaction
of these beliefs and impact on consumer behaviors in a larger sample. This survey is
planned for early 2011 and will further increase understanding of consumer demand
for milk products and inform marketing efforts.
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