Graphics Reference
In-Depth Information
An image's degree of refinement refers to how much it is like itself, how clear and undisturbed by
distracting or conflicting elements—rather than how “clean” or “finished” it might appear. Shown
here, first, is a form that is not yet refined; its internal relationships are unclear, somewhat awk-
ward or unresolved. Slight adjustments refine its inherent characteristics so that they are more pro-
nounced. An overlay of the original (gray) and refined forms provides a detailed comparison of
these alterations.
THE LOGO'S ABSTRACTION
is expanded into a clearly branded graphic environment whose
wave-like forms allude to the protective, organic, enveloping quality of health care. The lines
created by the typography contrast the liquid plane forms, but respond to their lateral movement
across the format.
Monigle Associates
United States
Seeing Form and Space
Categories of Form
Putting Stuff Into Space
Compositional Strategies
