Graphics Reference
In-Depth Information
A CD-ROM cover and a series of stickers for an auto manufacturer's promotion revel in their
appropriation of period design styles without succumbing to being wholly derivative—a difficult
line to walk. The CD-ROM cover invokes the design sensibility of Blue Note jazz albums from
the 1950s and 1960s in its use of slab serif typefaces and blue-and-black color scheme. The con-
frontational close-up image is a decidedly contemporary treatment that makes the layout fresh
and inventive and likely resonates deeply with its audience. The stickers use color schemes, typo-
graphy, and illustrative styles associated with clip art and stock-car graphic detailing of the 1970s,
a Me Generation salute to the contemporary consumer's environmental activism embodied in the
positioning of the car's hybrid energy system.
A
Stereotype Design
United States
B
Ames Bros.
United States
