Graphics Reference
In-Depth Information
4 Use two typeface families maximum. OK, maybe three.
An extremely complex text, with a great many parts, will be clarified by strong, varied
changes in type style. Sometimes you'll need many different typefaces working togeth-
er to create a certain kind of texture, a busy-ness, that conveys something really import-
ant about the client, the subject of the project, or the project's relationship to some other
context. Thinking outside the type-box can be difficult, especially if you're comfortable
with a select set of typefaces: so take a deep breath, close your eyes, and click the font
list at random to see what happens. You might be surprised.
A tremendous variety of type-faces shares space in this music publication. The constant change
in typographic style relates to the various musical genres and will appeal to younger audiences
that culturally expect a constant shifting of stylistic language in their visual diet.
Ames Bros.
United States
5 Use the one-two punch!
Presenting a multitude of items for simultaneous consideration is usually a no-no, but,
in some instances, it helps get the information out front quickly, leaving the viewers to
