Graphics Reference
In-Depth Information
This poster promotes a video production studio, but one might not know that from the selection
of collaged elements, which are unrelated to the subject matter—except for a hint of film reels in
the central area. Instead, the selection of collage elements plays off the abstract notion of the tag
line, “Music for the Eyes,” and creates references to cultural and stylistic attitudes that might be
appropriate to the audience.
Thomas Csano
Canada
3 Speak with one visual voice.
The quickest way to draw attention to a particular element is to make it different from everything
else around it, and this can be highly effective as a communication strategy. Disharmony among
visual elements—whether stylistic, or in terms of spatial arrangement or color relationship—is
also a message unto itself.
