Graphics Reference
In-Depth Information
Principal of 2x4, New York;
graphic designer and educator
1 Have a concept
Sometimes a designer needs to get out of the way to let the content speak with as little
interference as possible. This is true in the case of pure information design—in forms,
for example, where the content's only requirement is to get seen and understood very
easily—but might also be true for other project types as well. Being neutral and having
no concept, that is, selecting a pleasing color scheme, neutral typefaces, and a pleasant
paper stock—almost to the point of being purely decorative—can result in a quickly ac-
cessible, informative, and functional object, which is not without its appeal.
Much of designing is simply problem solving: how to set up a system for information that is
easy to use, easy to recreate, and gets the job done. Such is the case for these office-furnishing
sell-sheets. No concept, just clear hierarchy, thoughtful treatment of type with weight and size to
distinguish informational components, pleasantly decisive margin proportions, and a grid to ac-
commodate one image or multiples.
BBK Studio
United States
