Graphics Reference
In-Depth Information
Appendix A
The Right Design Choices
Twenty Reminders for Working Designers
1
Have a concept.
2
Communicate; don't decorate.
3
Speak with one visual voice.
4
Use two typefaces maximum.
5
Show one thing first.
6
Pick colors on purpose.
7
If you can do more with less, do it.
8
Negative space is magical.
9
Treat type as image.
10
Keep type friendly.
11
Be universal; it's not about you.
12
Squish and separate: create rhythms in density and openness.
13
Firecrackers and rising sun: distribute light and dark.
14
Be decisive.
15
Measure with your eyes.
16
Make what you need; don't scavenge.
17
Ignore fashion.
18
Move it! Static equals dull.
19
Look to history, but don't repeat it.
20
Symmetry is the ultimate evil.
