Graphics Reference
In-Depth Information
tent organization derives directly from the designer's common-sense understanding of
the content's structure, or from generally accepted (even legally required) conventions
as to how particular content ought to be delivered. In the first instance, for example,
the general public assumes that the upper levels of a Web site's content will be more
general, each directing them toward more specific content as they delve further into the
site. Conventions abound for publications such as topics or periodicals, where the av-
erage reader assumes a certain kind of introductory sequence, followed by sections or
chapters that group related or sequential content. In the second instance, an annual re-
port is legally required to present brand-related content separately from financial date,
and the date must appear in a specific order. Most projects, however, benefit from
evaluating the expected method of delivery and finding whether it will best serve the
content as defined, or if a better sequence is more appropriate. Designers must always
investigate this aspect of a project—the fundamental relationship of all the content's
parts—on a case by case basis, and in association with their conceptual goals and their
client's communication goals.
