Graphics Reference
In-Depth Information
Content Presentation
Changing the Content's Visual Attributes
Color Progression or Syncopation
In this visual strategy, page sequences exhibit a distinct color
scheme, either varying completely between sequences or tied together by a color or two that are
universal. The color schemes might progress—from cool to warm, or neutral to vibrant—or they
may alternate in a particular rhythm—cool, warm, cool, warm.
Scale Progression or Syncopation
Similar to color progressions, this variation focuses on scale
change from spread to spread or from sequence to sequence. Images might grow in scale over
a sequence of pages; or their scales might alternate between page spreads or sequential sections.
Scale-based pacing might or might not be influenced by grid variation.
