Graphics Reference
In-Depth Information
Finding Flexibility
There are two fundamental variables in any project that a designer
can investigate while looking for strategies to keep the work visually consistent as well
as flexible. The first variable has to do with the way material is presented, what its ac-
tual form and colors are. Within a given project, there may already be a range of pos-
sibilities that the designer has established—the options within a selected color palette
presents one possibility of changing the presentation of material; the kinds of images
the designer chooses to use might also offer a range of options. The second variable is
pacing—altering the frequency of different page components in some kind of pattern so
that the kinds of images or shapes, the number of images, and the amount of specific
colors from within the palette are constantly changing.