Graphics Reference
In-Depth Information
In-depth study of the potential formal variation possible for even one aspect of a project's visual
logic can be time-consuming, but the results of even an hour or two of experimentation can open
up a wild range of possible solutions (as well as solutions for other projects with which the design-
er is struggling). “Serious study” means looking for a range between extremes within a particular
variable—very light versus very dark, for example—and taking into account off-shoots of logic
that potentially could lead to a truly original solution. Even if the study isn't rigorously organized
or the actual composition of the studies isn't totally resolved, just seeing the possible permutations
can be invaluable. A rough composition study for a poster series yields a multitude of possibilit-
ies for a consistent, yet flexible, visual language. In each set of examples, one aspect of the visual
language has been called out for variation without disturbing any of the other aspects. In the first,
scale change is the variation that is exploited for flexibility; in the second study, the shape of the
organic forms changes, but their essential identities remain recognizable; in the third, position of
elements is the only variation.
