Graphics Reference
In-Depth Information
DYNAMIC
,
ANGULAR
negative spaces contrast with the solidity of the letterforms' strokes and
enhance the sharpness of the narrow channels of space that join them together.
Research Studios
United Kingdom
THE BLACK
,
LIGHTWEIGHT
letter
P
in this logo, a positive form, encloses a negative space
around a smaller version of itself; but that smaller version becomes the counterspace of a white,
outlined
P.
Note the solid white “stem” in between the two.
Apeloig Design
France
A positive (black) form on a negative (white) ground, and the reverse, retains its identity as posit-
ive if there is no other form or spatial break to define it as anything else. Note also how the white
form on the black background appears larger than its same-sized black counterpart on the white
field.
