Graphics Reference
In-Depth Information
THE IMAGE OF
the spiral staircase, symbolizing career evolution, is visually similar to the spiral-
ing geometric shapes in the logo.
C. Harvey Graphic Design
United States
Laying type into or across an image is a quick way of finding visual relationships.
Their immediate juxtaposition will reveal similarities in the shape or size of elements in
each. The rag of a short paragraph might have a similar shape as a background element
in a photograph. An image of a landscape with trees has a horizon line that might cor-
respond to a horizontal line of type, and the rhythm and location of trees on the horizon
might share some qualities with the type's ascenders. At the opposite end of the spec-
trum, the image and the typographic forms might be completely unrelated—in opposi-
tion to each other. Opposition is a form of contrast that can be an equally viable strategy
